COPYWRITING & TONE OF VOICE

sanchia hair

the opportunity

London stylist Sanchia Hayward needed to stand out in a crowded market where salons either offered luxury or sustainability, but rarely both. Despite a decade of expertise and loyal clients, her messaging failed to capture her unique ability to deliver premium results using eco-conscious methods. She needed words that would attract clients who refused to compromise between looking good and doing good.

The approach

We found Sanchia's distinctive edge — she had developed techniques that delivered luxury results with minimal environmental impact. This wasn't theoretical sustainability, but instead practical expertise that resulted in stunning hair while using organic products and reducing waste.

the words

We strike the perfect balance between luxury and wellness for a holistic hair experience. Discover curated hair journeys using a blend of intentional strategy and organic, sustainably sourced products.