COPYWRITING, TONE OF VOICE & SOCIAL MEDIA

CB design

the opportunity

A gifted artist was hiding behind generic floral language. Cole Buys brings architectural precision to floral design, creating sculptural arrangements that transcend traditional wedding floristry. He needed to attract clients who valued artistic expression and weren't afraid to embrace something different for their wedding day.

the approach

We discovered the thread running through Cole's work was intentional visual storytelling through structure and unexpected combinations, thanks to his background in architectural design. By focusing on this distinctive approach, we could speak to couples who see their wedding as a creative expression of who they are, rather than just a ‘picture-perfect’ day.

The words

Cole's work is not just seen, it is experienced. His designs invite viewers to explore a world where every flower, texture, and color has a purpose, creating a story that is as unique as the clients he serves.