OUR APPROACH TO AI
UPDATED MAY 2025
At the Common Thread Agency, we integrate artificial intelligence into aspects of our marketing process, including content research, initial drafting, editing suggestions, and performance analytics.
We view AI as a tool that enhances our work, never as a replacement for human judgment, creativity, or the nuanced understanding of your business.
Technology helps us work more efficiently, allowing us to focus our expertise on what matters most: finding the authentic voice that connects you with your ideal audience.
What this means for you:
Every word that represents your business is written, refined, or substantially edited by a human being who understands the context, nuance, and purpose behind your marketing.
We use AI to explore possibilities and streamline processes, but all strategic decisions, creative direction, and final content comes from our team's expertise and understanding of your specific needs.
Technology helps us deliver more value within our services, but the human touch — our ability to recognise what makes your work distinctive and translate that into compelling language — remains at the heart of everything we produce.
Our process may involve analysing data from your existing content and audience interactions to inform strategy, always in accordance with our privacy policy and with complete confidentiality.
We continuously refine how we integrate technology into our workflow to ensure it serves both our creative process and your marketing goals effectively.
If you have questions about our approach to AI or how it relates to your specific project, please reach out to hello@thisisemmajane.com.