COPYWRITING

ola the label

the opportunity

Every woman knows the frustration: comfortable underwear that makes you feel invisible, or "sexy" pieces that dig and pinch. Ola The Label saw this daily compromise and decided women deserved better. Founded by two best friends, they created intimates delivering both comfort and confidence, but their messaging sounded like every other brand promising "empowerment" without delivering anything new.

the approach

Women described finding Ola as a moment of relief. Finally, underwear that felt like permission to be both comfortable and desirable. The result was copy that feels like the supportive voice of your most confident friend, reminding you that feeling good in your own skin isn't a luxury — it's your everyday right.

The words

We invite you to step into your most empowered and sexy self – the Ola way.

Ola The Label offers our best-selling range of everyday essentials, designed to enhance your confidence and celebrate the playful side of life!