“There is no greater agony than bearing an untold story inside you” - Maya Angelou

Growing up with a entrepreneurial father with a knack for storytelling and an English teacher for a mother, words shared around the table were our version of a family business.

While other kids learned that writing was functional, I learned it was transformational when used for good.

This probably explains why I ended up studying international relations across three countries, fascinated by how ideas move through the world and shape entire societies.

But it wasn't until I started working in strategic communications that I discovered the problem that was hiding in plain sight. Everywhere I looked, people were explaining their incredible work in the most forgettable way possible.

I built Common Thread around closing that gap and bringing the humanity back to marketing, because when exceptional people finally find their voice, extraordinary things become inevitable.

Out of the office, you'll find me free diving off the South Coast (looking for things others miss, which is, ironically, much like my job description), hosting storytelling connection dinner events and getting unreasonably excited when someone finally realises that their expertise was never the problem, it was how they talked about it.