nice to meet you
Emma Jane spent years working in strategic communications, sales and digital marketing before founding Common Thread to focus on marketing that feels genuinely human.
She's crafted language for businesses across industries — from local artisans to international brands, always finding the words that connect expertise with the right audience.
At the core of her approach lies a commitment to equality, authentic expression, and creative thinking.
She chooses projects and partnerships based on shared values of integrity and social responsibility, believing that marketing can and should be a force for positive change.
clients FEATURED IN
ELLE / Refinery 29 / GQ / Harpers Bazaar / MEDIUM / & More
i’m currently…
Creating my first ever "What You Bring To The Table" storytelling dinner experience in July 2025. It's where my love for meaningful conversation, good food, and transformative storytelling come together.
Seeking mission-driven organisations and businesses doing important work but are struggling to articulate their impact, so if that's you, let's talk.
Reading Magnolia Parks, of course.
Exploring my breath hold underwater (—yep, that’s me!)
OUR values
Advocating for Equality
We use our platform to speak up for those who aren't yet being heard. We strive for greater inclusivity and opportunity for all, both in our own work and the work we engage with.
Authentic Expression
We believe in marketing that honours your true voice rather than conforming to industry expectations. Every business has a distinct story that deserves to be told with integrity and purpose.
Creative Thinking
We learn what makes each audience unique and combine imagination with empathy, crafting messages that speak directly to the people who have the most to gain from your work.
Trust & Integrity
We do what we say and say what we'll do. We choose what's right over what's easy and welcome challenging conversations if they'll help achieve the most meaningful outcomes.
Social Responsibility
We build partnerships with ethical businesses who put people and purpose first. We don't turn a blind eye to inauthenticity or use our craft for empty promotion without substance.
