MARKETING MANAGEMENT, TONE OF VOICE, COPYWRITING & SOCIAL MEDIA SUPPORT

NIGHT parrot bar and restaurant

the opportunity

We fell for Night Parrot the moment we walked through their door in Wollongong. The deep green velvet booths, the soft lighting, the smell of dumplings steaming in the kitchen - it's the kind of place where Tuesday evenings turn into accidental adventures.

the approach

When we connected with the owners, they were looking for social media that matched the quality of their already thriving spot. I crafted content that feels as thoughtful as their hand-selected wine list and as interesting as their Asian-inspired menu, stories about the ingredients, the music playing after midnight, and the interesting characters who've made it their local.

the outcome

In just two months of working together, we have seen steady growth in their engagement, with locals tagging friends in comments and saving posts for their weekend plans. Their booking requests have increased for typically quieter nights, and they've caught the attention of Sydney foodies who now make the trip down the coast.