MESSAGING STRATEGY, WEBSITE COPY & DESIGN DIRECTION

MACRI Engineering

the opportunity

Despite his years of experience and reputation for precision manufacturing, Adrian from Macri Engineering had no online presence. For a business working with high-level clients, tenders, and advanced projects, the lack of a website meant missed opportunities to showcase their expertise and credibility.

the approach

We began with a full messaging strategy to define how Macri Engineering should sound and be seen online. From there, we wrote all website copy - clear, professional, and accessible - designed to communicate complex capabilities in a way decision-makers could quickly grasp. Working alongside our design team, we brought the words to life with a modern, user-friendly website that reflects the scale and sophistication of their work.

the outcome

For the first time, Macri Engineering now has a digital home that truly represents them. Their website provides clarity on services, builds trust with potential partners, and gives the team confidence when directing clients to learn more. It’s become a powerful tool in positioning them as leaders in engineering innovation.