MARKETING MANAGEMENT, TONE OF VOICE, COPYWRITING & SOCIAL MEDIA SUPPORT

The Laundry list

the opportunity

When The Laundry List approached me, they were a completely new business with a brilliant concept, doorstep laundry service for busy families, but needed to establish their brand presence from scratch. The challenge was creating marketing that felt as effortless and thoughtful as their service.

the approach

We developed a voice that sits comfortably between premium and approachable, positioning them as the antidote to the mental load of household tasks rather than just another chore service. The messaging resonates with their target audience of time-poor professionals and families who value simplicity and quality.

the outcome

Since their recent launch, their Instagram following has grown steadily through our content strategy focusing on "moments reclaimed" rather than just clean clothes. Initial customer acquisition has exceeded their first-month targets, with early clients already converting to weekly recurring service based on the experience we helped craft.