STUDENT CENTRED CONTENT AND EMOTIONAL STORYTELLING

UOW College

https://www.uowcollege.edu.au/

UOW College needed to move beyond institutional language to connect with prospective students. The solution was letting real student experiences drive the conversation instead of administrative messaging.

The approach: A comprehensive student story series built around authentic narratives. Deep-dive interviews captured genuine educational journeys, while strategic photo direction brought these stories to life visually.

The transformation: Content that spoke to prospective students' aspirations rather than institutional features. Complete social media strategy across Instagram and LinkedIn positioned the college around individual potential rather than administrative processes.