COPYWRITING, TONE OF VOICE & SOCIAL MEDIA

Bareware bub

the opportunity

A mindful baby essentials brand needed to communicate their sustainable approach beyond generic eco-claims. As a mother of four, founder Toni had experienced firsthand the frustration of wasting money on unnecessary baby products that didn't actually work. She created Bareware Bub to offer genuinely functional, minimal, sustainable baby items, but needed language that would connect with conscious parents tired of greenwashing and empty promises.

the approach

The common thread connecting everything in the Bareware Bub story was in the founder's personal journey from overwhelmed parent to mindful creator. By translating her genuine commitment to both functionality and ethics into clear, concrete language, we created messaging that speaks directly to parents who want products that truly work while aligning with their values.

the words

Clean lines and shapes designed to be functional and beautiful — even in the mess!

At the heart of bareware bub is a passion for providing beautiful homeware essentials for you and your little love in a way that ethically serves the environment.

We solve your dilemma around vital, simple and aesthetic products, every time.