TONE OF VOICE

crime door APP

the opportunity

CrimeDoor needed language that would establish them as both an authority in true crime and a compassionate platform focused on justice, not exploitation. As a technology-driven true crime news hub featuring interactive 3D elements, they needed to position themselves distinctly from competitors by highlighting their commitment to inclusivity, unsolved cases, and giving voice to victims who lack exposure.

the approach

CrimeDoor's unique strength was their blend of innovative technology with genuine humanity and purpose. Their commitment to being "a voice for the voiceless" became the thread connecting all their messaging. We developed language that balances factual reporting with compassion, technological innovation with human connection, establishing them as a trustworthy resource that treats victims and their stories with respect.

the words

Curating information to bring attention to cases and victims that would otherwise live in the shadows.